Hey there,
Now, we are going to learn about something that makes up more than 50% of SEO: keyword research.
Not just that, we’ll also delve into programmatic SEO and strategies to implement it.
I’m sure you are all pumped now to learn some actionable strategies.
So, let’s get into it!
I’ll let you in on a secret - When SEO doesn’t seem to work for a business, there’s usually one big reason for it: they get the demand <-> supply equation all wrong!
Let me explain:
Imagine you own a restaurant known for your amazing pizza.
People are always searching for "best pizza near me" - there’s steady demand.
Now, how do you make sure that your supply (of pizzas) matches the demand?
Right pace of supply If you get orders for 50 pizzas in an hour, you need to fasten your operations to be able to keep up with the demand for pizzas.
Right time for delivering the supply - If you fail to keep up with demand at the right time, other pizza places will step in to satisfy the demand for pizza and will replace you eventually.
Right quality of supply - Suppose that while trying to match up with the pace, you end up messing up with the quality of pizzas. Your supply doesn't match what the demand is craving. Your restaurant biz is nearing its end, for sure!
Right kind of supply Instead of just quickly churning out more pizzas to capture demand, you decide to expand your menu. You add fancy seafood dishes and gourmet salads. But your target customers - pizza lovers - aren't interested in those offerings.
Similar to this analogy, SEO is all about demand and supply.
<aside> 💡 Demand = your target audience waiting for you to reach them at the right time, with the right kind of high-quality content, at the right pace.
Supply = Content pieces, landing pages, emails, video content, linkable assets, etc., that you produce to capture the demand.
Next, let’s talk about how do you capture most of the demand that is available, and leverage it.
</aside>