How to 10X your SEO results with data?

Hey there

In here, I'll share how a data-driven approach is crucial for exponential SEO returns.

I’ll also talk about how my team at BoringMarketing.com uses data to 10x our clients’ SEO results.

Our data-driven approach to SEO

In SEO, data plays three key roles:

1. Identifying opportunities
2. Informing the overall strategy
3. Tracking results

Using this as a base, my team has devised this data-driven approach to SEO:

#1 A/B Test Landing Page Elements

We run split tests on key landing page elements to improve conversions:

• Headlines - Test different titles to identify what attracts more clicks
• Value Props - Determine which key benefits resonate most
• Forms - Try variations in form length, fields, and placement
• CTAs - Experiment with CTA copy, color, size, and placement

#2 Conversion Rate Optimization

We analyze landing page behavior data to reduce friction and boost conversions:

• Identify high exit rate pages and simplify navigation or shorten page
• Look at scroll depth data to understand which sections engage visitors